![]() ![]() Here’s what each term in the summary table means: While many of these numbers refer specifically to ad campaigns, they’re still worth keeping in your back pocket should you decide to invest in PPC. Keyword Planner’s forecast data can be overwhelming at first glance. The only difference is that no additional keywords are suggested when you select the “ Get search volume and forecasts” function. Look familiar? This keyword data is actually almost identical to the data that would have appeared had you chosen the “ Find new keywords” option. They aren’t so relevant if you’re focused on SEO. The results that immediately appear fall under the “Forecasts” tab and describe PPC metrics. You can do this manually or by uploading a spreadsheet using Google Ads’ template format. If this applies to you, select Keyword Planner’s “ Get search volume and forecasts” option instead of “Find new keywords.” What if you already have a list of target keyword phrases in mind? It’s a relatable scenario: you know what you want to write about, but just aren’t sure which keywords to prioritize. ![]() Beware, though-these bid prices are only estimates and actual bids will depend on a number of contextual factors, including CTR, the quality of your ads, and Quality Score. You can similarly use this info to determine which keywords have the best ROI based on their search volume and level of competition, but also factoring in the bid amount Google suggests. In addition, if you wanted to create a PPC campaign, this keyword data includes a range of bid prices. If you target a high-search volume, high-competition keyword → you’ll need to work much harder (and expand your content marketing budget) to make your content outperform its competitors.If you target a low-search volume, low-competition keyword → you’ll get a handful of visitors at best.If you target a low-search volume, high-competition keyword → traffic will be next to nonexistent.What makes this the so-called sweet spot? This insight is immensely helpful for identifying high-search volume, low-competition keywords-the sweet spot for building out a content strategy with solid ROI. There’s even a column titled “Competition” that shows how competitive each keyword is, from low to high. You’ll see completely new related terms and their respective average search volume. While it looks like many suggested ideas are simply combinations of the keywords you initially entered, keep scrolling. This will open up a larger menu, which includes Keyword Planner as the first option in the leftmost column. Just click the wrench icon in the navigation bar at the top of the page after logging in. ![]() Or, you can log into Google Ads and get to the planner from the main campaign page. ![]() After prompting you to log in, this link will take you straight to the planner. You can directly click into the Keyword Planner through the tool’s landing page on Google Ads (formerly Google Adwords). How to Access the Keyword Plannerįirst things first: how do you access the tool? So you’d be well advised to create an account, even if it’s simply for the sake of accessing Google’s Keyword Planner. Of course, the insight provided by Google’s Keyword Planner can’t be overstated-after all, it provides raw data from Google itself, the one and only search engine behemoth. It's still free in that you don’t need to actually pay Google Ads and run an ad campaign-but you'll have to enter credit card info and create a campaign before you can use the tool.īut if you’d rather not jump through these hoops, it’s best to stick to keyword tools like Google Trends, which do not require an account whatsoever. With its treasure trove of keyword data, Keyword Planner can help launch your content strategy into success.īe warned, though: While it was possible to access this tool without an account in the past, Google now requires that you set up an ad campaign and provide payment information before you can access Keyword Planner. That’s why digital marketers use Google Ads’ Keyword Planner. An effective content strategy is guided by keyword research. ![]()
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